Shakespeare was wrong. “Vanity, thy name is a PR MAN!”

Shakespeare was mistaken when he wrote, “Vanity, thy name is Woman.”

No. Vanity’s name is usually Man.   And although the currently available evidence is still sketchy, there are considerable reasons to conclude that it was Western “public relations” consultants, who either by comissions or ommission, were, and are, instrumental in the bloodshed going on in Tibet today, as a proximate consequence of the decision to take the Olympic Torch through Tibet and even to “mount” it upon Everest.

Now, can anyone determine WHO suggested that obviously stupid idea to the Chinese government? Who, who, WHO among Beijing’s Western “Public Relations” consultants were involved instrumentally in THE WORST PUBLIC RELATIONS DISASTER in China for the past twenty years? Who, WHO was the Western IDIOT “public relations consultant” in Beijing who either by commission or omission, played an instrumental role in bringing China’s Olympic Torch to Tibet and thus being a proximate cause of the current bloodbaths in Tibet, not to mention stupidly provoking a situation which now realistically poses to ruin the 2008 Olympics?

It’s Lenovo’s torch. Now, who are Lenovo’s “PR” agents in Beijing? The “public relations” company of “Ketchum” in Beijing SEEMS to be the band of idiots behind this PR disaster.

…but ARE THEY? But on the other hand, if Ketchum’s PR experts in China have never had anything to do with this PR disaster of Lenovo’s Olympic Torch inflamming Tibet, then why the hell don’t they unreservedly disscociate themselves from the atrocities which their client’s torch is presently creating in Tibet, NOW??!!

Screenshot of a Reuters article associating Lenovo’s Olympic Torch with Ketchum’s  PR firm, here:

'Cloud of Promise' Motif Extended to Lantern and Local City Cauldrons 
BEIJING--(Business Wire)-- 
In addition to designing the Beijing 2008 Olympic Torch that will 
travel the world on its way to herald the arrival of the Beijing 2008 
Olympic Games, Lenovo has designed new torch relay components 
including the lantern and Local City cauldrons. The lantern houses the 
Olympic flame once it is lit in Olympia, Greece and safely carries the 
"mother flame" from city to city for the duration of the relay while 
the Olympic cauldron will be lit by the day's last torchbearer at each 
end-of-day city celebration.          

The design extends the 'Cloud of Promise' design motif from the 
Olympic Torch to the lantern and cauldron. Lenovo's designers drew 
their inspiration for the lantern from the traditional lanterns that 
once adorned the walls of ancient Chinese palaces. The lantern 
represents a striking integration of beauty and functionality: its 
silver luster, coupled with a section of clear glass surrounding the 
flame, conveys the purity and spirit of the Olympic Games, while its 
practical construction allows it to be quickly dismantled and cleaned 
- an important feature for the kindling lamp that will need to be 
cleaned repeatedly during the torch relay.          

With the help of its specialists in history and anthropology, 
Lenovo's design team based the Olympic cauldron on the ancient concept 
of a "round heaven and square earth," the same philosophy that 
inspired the design of China's renowned Temple of Heaven. While its 
shape emulates that of a typical cauldron from the Chinese Bronze Age, 
the 56 swirling clouds engraved on its curved plate imbue the cauldron 
with a distinctly modern feel, and represent best wishes to China's 56 
ethnic groups. The cauldron's base, with its four legs and eight 
faces, symbolizes the Beijing 2008 Olympic Games welcoming friends 
from all around the world. The Olympic cauldron stands 130 centimeters 
(51.18 in.) high, symbolizing the 130-day duration of the torch relay. 
The cauldron plate is 29 centimeters (11.4 in.) deep, symbolizing the 
29th Olympiad.          

Lenovo's "Cloud of Promise" design was chosen over 300 competitor 
themes for the Beijing 2008 Olympic Torch and will be carried by 
torchbearers around the world in the Olympic Torch Relay preceding the 
Beijing 2008 Olympic Games.           

Since its inception, the Olympic torch has come to represent the 
history and culture of its host country and city. Lenovo's unique 
approach for the Beijing 2008 Olympic Torch incorporates a sleek and 
modern design with historical Chinese symbolism. The primary theme of 
the torch's artwork is clouds, which are intimately associated with 
Chinese culture, and are often represented in works of Chinese 
architecture, drawing and painting, furniture and story-telling.          

"As a global company with roots in China and Worldwide Partner of 
the Olympic Torch Relay, it is an honor to have our torch design and 
theme play such visible roles during the Olympic Torch Relay," said 
Deepak Advani, senior vice president and chief marketing officer, 
Lenovo. "Lenovo's spirit, similar to that of the Olympic Games 
themselves, is multicultural, collaborative and competitive. The 
Lenovo design team brought great passion and strong professional 
capability and experience to create the 'Cloud of Promise' themed 
torch and other relay components, which marry modern technology and 
Olympic spirit with the Chinese traditional culture. We are proud for 
the 'Cloud of Promise' to be a fundamental part of the torch relay 
around the world."          

Design of the Torch           

The torch, fashioned from a polished aluminum-magnesium alloy, 
measures 720 millimeters x 50 mm x 40 mm (28.35 inches x 1.97 in x 
1.56 in) and is exceptionally lightweight at about 1,000 grams (2.21 

Additional features of the torch design include:          

-- Primary coloring of deep red and bright silver, a fusion of 
traditional Chinese art and contemporary design, blending 
symbols of Chinese culture, philosophy and art           

-- A handle designed not only for comfort, but to emulate the 
unique sensation of one hand holding another thanks to a 
coating of rubber-based paint           

-- An embossed pattern of clouds, which represent the 
ever-developing Chinese culture           

Lenovo's award-winning design team spent more than 10 months on 
the design of the torch. Altogether, more than 30 Lenovo design 
specialists were involved in the torch project including the core team 
of 10. The team was truly multinational, including designers from 
Germany, Singapore, US, Japan, New Zealand, Italy and China. The 
experience and specialties of the designers were equally diverse, and 
included majors in graphic design, chemistry, engineering, materials, 
anthropology, art and history. For months the teams engaged in 
intensive brainstorming and creativity exercises, to help them look at 
the torch design from many different perspectives.           

The official torch lighting will take place in Olympia, Greece, in 
March 2008. The torch is planned to travel to 21 cities in five 
continents including London, Paris, San Francisco, Canberra, Mumbai, 
and Nagano, followed by Hong Kong and Macau, before spending 97 days 
in Mainland China to arrive at its final destination in Beijing on 
August 8, 2008, marking the start of the Beijing 2008 Olympic Games.           

About Lenovo Global Design Team           

Lenovo enjoys a global innovation triangle with core teams in 
Beijing, Raleigh and Yamato that collaborate to deliver the world's 
best engineered PCs. The experience and specialties of Lenovo 
designers are diverse and include expertise in graphic design, 
chemistry, engineering, materials, anthropology, art and history.           

About Lenovo           

Lenovo (HKSE: 992) (ADR: LNVGY) is dedicated to building the 
world's best engineered personal computers. Lenovo's business model is 
built on innovation, operational efficiency and customer satisfaction 
as well as a focus on investment in emerging markets. Formed by Lenovo 
Group's acquisition of the former IBM Personal Computing Division, the 
company develops, manufactures and markets reliable high-quality, 
secure and easy-to-use technology products and services worldwide. 
Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai 
and Shenzhen, China; and Raleigh, North Carolina. For more 
information, see           

For Lenovo 
Shannon O'Malley, 646-935-4238        

Copyright Business Wire 2008

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2 Responses to Shakespeare was wrong. “Vanity, thy name is a PR MAN!”

  1. Adriana says:

    I suspect that those PR experts expect to get the next big contract, denying reports of atrocities.

    There is money in it, after all.

  2. Chris says:

    Interesting article but you misquote Shakespeare. He wrote, “Frailty, thy name is Woman.” The line is often misquoted.

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